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Missoni Launches New Amenities in Coloful Tubes

The brand has partnered with Group GM to create its new amenities products.

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By: Jamie Matusow

Editor-in-Chief

Missoni has partnered with Groupe GM, a leader in the hospitality sector, to launch a new line of amneity products. The packages (shown) are decorated with a colorful bold print, using zigsags, stripes and a wave pattern inspired by Missoni’s fashion collection.

And the scents? The fragrant bath and body products have top notes of tea leaves and milk, middle notes of jasmine petals and rose, as well as base notes of musk and woody iris,

Tubes were chosen as the main component for the collection, and are used for the line’s 2-in-1 bath and shower gel; shampoo; 2-in 1 hair and body gel; body lotion and conditioner.

The line also includes a hand cream, bath salts and liquid soaps, which are packaged in bottles with pump dispensers.

What’s next? A beauty set will launch, containing bath shower gel, shampoo, conditioner, body lotion, soap and hand cream or bath salts in a jar. And next, an assortment of accessories, including a shower cap, manicure set, dental set, and more.

Packaging that’s ‘Green’:The packaging of the accessories is made from stone paper, a revolutionary eco-friendly paper-like material made from stone residue without any woods fibres or acid. They will also be packaged in biodegradable inner sachets.

According to Group GM, these small packaging chnages will make a significant impact when it comes to reducing the level of a hotel’s waste.

See Beauty Packaging’s Facebook page for a larger photo.

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